Live with intention. Stay Golden.

Welcome To My Place

Golden Soul Co was created with a powerful belief that every person carries a light within them that deserves to shine. In a world that often moves too fast and demands too much, it’s easy to forget our worth, our strength, and the beauty of living with intention.

Golden Soul Co exists to remind people of their inner power. Through affirmations, inspiring books, and meaningful tools for intentional living, our mission is to help individuals reconnect with themselves, practice self-love, and step confidently into the life they are meant to live.

We believe that growth begins within. When people nurture their mindset, honor their journey, and embrace their authentic selves, they begin to transform their lives.

Golden Soul Co is more than a brand—it’s a movement toward empowerment, healing, and living with purpose.

The Mission

Golden Soul Co’s mission is to inspire self-love, personal growth, and intentional living through empowering books, affirmations, and meaningful products that nurture the mind, body, and spirit.

The Vision

Our vision is to create a global community where people embrace self-love, live intentionally, and awaken the power within their golden soul.

Meet the Visionay

LaShawn Uchenna Ani is the visionary and founder of Golden Soul Co., a brand rooted in love, growth, and intentional living. With a vintage soul and a modern heart, she creates spaces that inspire self-reflection, healing, and meaningful personal growth.

Born and raised in Richmond, Virginia, LaShawn is a writer and spiritual being, as well as a devoted wife, mother, and proud dog mom. She has grown deeply into intentional living, embracing the belief that loving others begins with learning to truly love yourself. Through her writing and creative work, she encourages others to pursue healing without hardening, faith without fear, and love that endures through life’s uncertain seasons.

LaShawn believes that every day is a new beginning—a chance to be born again, shine brightly, and live with intention. Through Golden Soul Co., she hopes to inspire others to embrace their light, nurture their spirit, and live from the beauty of their golden soul.

LaShawn Uchenna Ani

Founder